We live in a time where everything is desired instantly. Waiting for that video to buffer or that loading icon to spin in circles can be very annoying. The wish to get everything in a split second has brought people to a point where they can’t even wait for a website to load, and with the vast improvements in technologies, particularly in the speed department, no person should go through it. peterborough web design business Elara Web have shared their thoughts on the importance of choosing a website host:

“The higher loading speed of a website matters a lot. A web page that loads with the blink of an eye are crucial. If you think that reducing your load times and increasing your overall responsiveness is not essential, think again.”

A delay of a single second in page load time results in:

• 16% decrease in customer satisfaction
• 11% fewer views
• And a 7% loss in conversions

A couple of extra seconds could mean the world to a start-up, as it impacts their ability to sell a product or a service. On the other end of the spectrum, imagine how much a few seconds delay would affect sales figures at somewhere like Amazon? If a prospect is not sure of buying a product or service from you, a few seconds delay might be all that he needs for them to change their perception.

Peterborough web design agency Elara Web provides 100% green-powered cloud hosting and guarantees an uptime of 99.9%. With datacentres close to the Peterborough area, it ensures the fastest possible page speed times to serve their clients locally, as well as nationally.